Tech And Touch: Orbys Company

Orbys Company

Orbys Company

Managing Product Life Cycle Dynamics

In our Orbys Company simulation, in which you will work on harmonising your marketing and R&D strategies, you will be developing and marketing new generation products. While the new versions of your products or those of your competitors that are launched onto the market make sales of the old ones difficult, you will learn to manage your financials and the product life cycles together.

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